“Traffic,” in general, means the number of people that are visiting your website. Often, this can be broken down into smaller categories:

• Referral Traffic – the number of people who get to your website from another website.
• Paid Search Traffic – the number of people who get to your website through ads on search engines.
• Organic Search Traffic – the number of people who get to your website from a search engine like Google or Bing.
• Direct Traffic – the number of people who either have your website bookmarked, type the URL in, or who your analytics program can’t figure out where they came from. Kind of an “other” or “miscellaneous” category.

In general, more traffic is better than less traffic, and SEOs will often talk a lot about how to increase the traffic to your website, especially “Organic Search Traffic” from search engines (since, after all, the SEO acronym stands for Search Engine Optimization). It’s almost never a bad thing for the traffic to your website to be going up, especially if it continues to go up over a long period of time.

What is the purpose of your site?

There are some things to remember when using traffic to measure the success of your website or online marketing campaign. It can be easy to get narrowly focused on “traffic” and lose sight of the big picture. Ultimately, what is your website for? To increase sales, whether that’s through people buying things from your website or driving more people into your store.

It’s great if traffic to your website is increasing, but is it actually translating into more sales? If you see your traffic going up and up, but you aren’t getting any more people to purchase your products or services, it’s time to evaluate your digital marketing strategy. This leads to a couple different SEO-related points.

Track conversions on your website

Make sure that you are doing your best to track whether or not visitors to your website are actually converting and turning into customers. If you sell products online, this is as easy as setting up goals and conversion tracking in your analytics program.

For example, in Google Analytics there are a number of actions that you can track, such as when someone lands on a “thank you” page after checking out or filling out a contact form. If you don’t sell things online, tracking how many customers are coming into your store because of your website can be a little more tricky. Options include customer surveys asking them how they found out about you, or using a call tracking service to track which customers call your store after finding the phone number on your website. Both of these options give you incomplete information at best, and in the case of call tracking, may actually hurt your website’s standing with Google if you are a local business (although that’s a post for another day).

Focused keyword research for your site

Make sure the keywords that you are trying to rank for aren’t too broad. If you sell scuba diving equipment in [city], it may sound like a really great idea to show up number one in search engines for “scuba diving” or even “scuba diving [city]“, but the problem is that even if you succeed in doing that, you will bring in lots of people who aren’t looking to rent/buy scuba diving equipment, but instead are looking for general information about scuba diving, or are looking for locations where they can go scuba diving at, or places that offer scuba certification.

When these people visit your website, they aren’t likely to buy anything from you, but instead become annoyed and leave your website in search of what they’re actually looking for. In this case, the traffic that you have gained from ranking number one for “scuba diving” hasn’t actually translated into any more customers, just more people who are annoyed with you.

In summary, “website traffic” can be a good quick estimator of how well your website is doing and how well it’s growing. However, it’s always important to keep in mind whether those people visiting your website and increasing your traffic are actually turning into customers.

The post Website Traffic as a KPI: Pros and Cons appeared first on 435 Digital.

Back in March, we started to hear rumblings that Hashtags would come to Facebook. Since then, we have been patiently waiting to see how this would affect users, and especially brands, while serving an actual purpose for the social network. Essentially, the point of the hashtag on any social media platform is to encourage people to engage in a public conversation by using the clickable #hashtag word or phrase. Until now, hashtags used within Facebook posts have been pointless and annoying – which is why the announcement was met with mostly criticism from the public. Regardless of your feelings, they are here and they will be clickable, searchable, and useful.

Why hashtags and what will they do?

If you are familiar with Twitter and Instagram (and even Google+, Flickr, Pinterest, and Tumblr), you know that words preceded by the # symbol (ex: #socialmedia or #foodtruck or #flashbackfriday) are clickable words or phrases that will take you to an organized feed of posts or images about that word or phrase. The purpose for Facebook is similar. Facebook wants its users to be able to find useful content in an easier way.

How will they work differently on Facebook?

There are a couple of ways these will work. When you click on a Facebook hashtag within a personal or brand page post, a box will open on top of the main Facebook page (shadowing out the home page feed) showing other people and pages within a user’s network who have used that hashtag recently – in chronological order. You will also see contributions from Facebook users who have their profiles set to public. So, even if they are outside of your network of friends and pages, they could show up if they have also used the hashtag. This example shows RedEye Chicago promoting their Lollapalooza scavenger hunt with #lollascavengerhunt.

RedEye tests our hashtags with their Lollapalooza Scavenger Hunt

You can also search for a hashtag in the search bar at the top of the page, as seen below. So, if I want to see what people are saying about Chicago, I would type in #Chicago and click on the result that populates below the search bar. I will then be directed to a feed of posts from people in my network, pages in my network, and other public profiles recently using the hashtag #Chicago. From that page, you can join in on the conversation. Notice in the second image below that the message in the status update box has changed from “What’s on your mind?” to “Say something about #chicago…”. When you click to write something, the hashtag automatically populates.

Searching for #chicago on Facebook

The #chicago feed on Facebook

What will it mean for brands on Facebook?

Right off the bat, brands will now be able to cross-post from Instagram in a more meaningful way. Previously, any posts on the other platforms using hashtags looked strange on Facebook. Posts using hashtags will have greater public reach on Facebook. This is important because, not only will brand posts show up in the news feed of people who ‘like’ their brand page, they will also show up in the feed specific to the phrase/s used. Using them the right way will help brands to reach a broader audience with their messaging and allow brands to join in on relevant real-time conversations.

As always, when something new rolls out on Facebook, there is still a little to be learned about using hashtags. One of the main differences between Facebook and Twitter is that Facebook users are much more private on Facebook. Twitter lends itself to be a public soapbox of sorts for the majority of its users. Because of this, marketers are able to see actionable data from the content Twitter users put out. This may take longer for Facebook. Facebook recently launched Graph Search which relies on users page ‘likes’ as behavioral targeting, which can be misleading. The actual value of our ‘likes’ on Facebook is questionable and in some cases superficial. The good news is that hashtags should go one step further by tracking the actual content people are creating, making graph search a bit more useful. Down the road, we will see (like Twitter) more meaningful insights on our hashtag use as well as trending hastags and eventually even sponsored hashtags.

Tips and Tricks for using hashtags on Facebook.

• Don’t over-do it. Nothing is more annoying than an entire paragraph of hashtagged words. It’s unnecessary.
• Think of what you are posting and why. If it makes sense to join a conversation already in the works, feel free to hashtag a word or phrase that other people are actively using and, more importantly, searching for.
• Only if it makes sense. Don’t start hashtagging trending topics just to gain visibility. It will be annoying and confusing to your fans. Stick with what works for your business and industry.
• Develop a hashtag ad campaign. If you aren’t already using a hashtag specific to your brand on Twitter and Instagram, now is the time to think of some ideas. Your potential reach for brand awareness around a specific campaign you are running just got larger.

What do you think? Is Facebook just a little late to the game? Will you use hashtags on Facebook?

The post Hashtag your heart out, Facebook appeared first on 435 Digital.

While he doesn’t sing at his desk (yet…), we’re all pretty sure we can hear “In diesen heil’gen Hallen” coming from somewhere within his cube.

To better introduce Nik, we put our journalism skills to work and asked him a series of hard-hitting questions:

How’d you get to where you are today, working at 435 Digital?

After wrapping up my Masters Degree at Northwestern, I’ve been working as a Front-End Developer & WordPress Specialist for about five years – four with another firm on the Northside, and the past year as a Contractor for various startups here in Chicago. When the opportunity came along to work with the team at 435, I jumped at the chance.

What is your favorite Youtube video?

Leonard Bernstein conducting a performance of Beethoven’s 9th Symphony in Berlin on Christmas Day, 1989 – just a month after the Berlin wall fell. It’s a truly powerful performance of an incredibly meaningful piece of music.

Who is your favorite person to follow on Twitter and why?

I’m also a professional opera singer (no really, I’m not kidding!) and a lot of the accounts that I follow have something to do with classical music. Alex Ross (@AlexRossMusic), former music critic of the New York Times and current music critic for the New Yorker is the leading voice of music criticism of the last generation. His posts and accompanying articles are always fascinating.

What is your favorite thing about Chicago?

There is just an incredible amount of culture in this city. Whether it be fine art, music, ethnic food, neighborhood festivals, or the theatre, there is so much to do in this city. I can’t imagine living anywhere else.

Twitter/LinkedIn Info

Twitter: @nikolaswenzel
LinkedIn: www.linkedin.com/pub/nikolas-wenzel/3a/261/372/

What do you love about your role as Web Developer / IT Specialist at 435 Digital?

The environment is very collaborative and creative – a true team atmosphere. Everyone is extremely well-rounded, and it allows us all to think outside the box. As a team, we have so much to offer our clients.

The post Meet Nik Wenzel – Web Developer appeared first on 435 Digital.

An Account Representative for the 435 Digital is responsible for supporting a sales team and their accounts to maximize sales efficiencies, increase revenue and enhance customer satisfaction.  This role embraces all fulfillment related tasks that take place pre and post sale for a digital services sales team, while providing superior customer service to our clients.

RESPONSIBILITIES

• Responsible for account setup, placing and verifying 100% of client reservations and product requests
• Responsible for order entry and verification against customer order.  Includes use of CRM, ADMARC, DSM systems as well as outside vendor enrollments.
• Receive and review client orders for accuracy, resolve discrepancies (i.e. correct rate, correct distribution, correct product) and notify sales rep.
• Serve as point person with downstream operational teams to resolve issues and communicate findings and possible resolutions.
• Assist sales team with gathering of competitive materials, sales call preparation and CRM tracking.
• Handle client inquiry calls.
• Administrative office tasks such as ordering supplies, etc.
• May support manager on directing lead inquiries, request for proposals, etc.
• Assist 435 Digital’s Sales Managers and Director of Sales as well as GM – B2B Digital Services as needed.
• Maintain knowledge of fulfillment workflows and processes.
• Maintain understanding of available products and the necessary information to process them.
• Work with sales planners when needed on more advanced order placement.
• Focus on client contract renewals and retention.

REQUIREMENTS/QUALIFICATIONS

• Requires a Bachelor’s Degree in Business or Liberal Arts or equivalent related experience in customer service
• 2-4 years of clients sales support experience is preferred.
• Candidate must be highly motivated, organized and have the ability to multi-task in a face-paced environment with a high level of accuracy
• Requires a high proficiency with technology, including Word, Excel, Powerpoint, and other proprietary software for processing orders and tracking sales calls.
• Candidates must have strong oral and written skills and a positive/can-do attitude
• Responsible for the revenue retention of 3-4 sales representatives, who have a combined estimated goal of $1,500,000 to $2,000,000 annually.

The post Account Representative – SBS appeared first on 435 Digital.

Facebook Graph Search is based on a social graph and currently handles four key areas: photos, people, places, and interests. Users’ Facebook search results are personalized based on their connections. When performing local searches in Graph Search, Facebook pulls places that your friends and connections have liked and visited.

Tips and Tricks to Optimize your Business Page for Facebook Graph Search

Page URL and Title

• Secure a custom Facebook URL (ex: www.facebook.com/435Digital)
• Be sure this is clear and a direct reflection of your name. The title needs to be relevant to your brand or business.
• You want to ensure users can find you. The best way to do that is to add your Facebook URL to your website.

Content – Images

• Sharing of content has become the key to appearing in Facebook’s Graph Search.
• Make sure your content is related to your business.
• Use high resolution images.
• Encourage people to interact with your content, but use this technique sparingly.

Engagement – Likes matter

• Likes and Check-ins are important for Graph Search.
• Check-ins are especially important for local businesses. Be sure if you are a local business you have the category ‘Local Business’ selected and provide your full address (street, city, state, zip).

EdgeRank – Facebook’s Algorithm

• This algorithm determines how, when, and if a post appears in a user’s News Feed.
• The more a user interacts with a page (liking, sharing, posting, commenting, etc.), the more that page’s content will appear in that user’s News Feed.
• If you fail to engage users, their ‘Likes’ are almost useless.

Profile
All of the following must be filled out completely:

• Category
• Subcategories
• Address/Location
• Short Description
• Description
• General Information
• Contact Information
• Food Styles
• Specialties
• Services
• Team

If you have not already requested Facebook Graph Search, maybe it’s time to give it a try. As a business, you should take advantage of how Facebook will be presenting controlled data and how you will plan to adapt to the changes. In some cases, it might mean switching up your social media strategy.

While ‘Likes’ are important to every business owner, you must also realize that engagement is going to be the driving factor of who sees your content. This means coming up with creative and reactive content that gets people engaged. As stated earlier, it’s effective to occasionally ask people for engagement. (Ex. “Like” this photo if you wish you were on vacation.) Just don’t do it too often or it may have the opposite effect. Driving those ‘Likes’ on posts will only help you rank more prominently in a search.

While Facebook Graph Search is still rolling out, take advantage of the extra time, think about how Graph Search will affect your business, and how you can benefit from its features.

The post Facebook Graph Search: Best Practices appeared first on 435 Digital.

If you couldn’t make it to our seminar, that is unfortunate. We are feeling generous and wanted to share one of our 10 Facebook secrets that could help your business.

Social Media Marketing Secret #7: Engaged Is More Than a Marital Status

Your business has embarked on the Facebook journey and is now trying to build an audience. Strategies to do this are continuously evolving, and you can barely keep up with everything. Reaching an arbitrary number of ‘Likes’ might be your goal, which could be accomplished through natural content or paid advertising, but we would advise to dive deeper into what determines success.

What is the difference between one business fan page with 10,000 ‘Likes’ with 100 people ‘Talking about this’ and another business fan page with 1,000 ‘Likes’ and 100 people ‘Talking about this’? Engagement. The first page has 1% fan engagement ; the other has 10%. This scenario gives perspective that ‘Likes’ should not be your only measure of success.

No matter what size business you have or resources for social media you possess, it is critical to measure the success of your Facebook efforts by the engagement you create with your fans.

It does not matter what your business goals are — sales, community involvement, education, etc. If you do not create mutually beneficial interaction with your fans, then you will never be successful. Focus your precious time on creating compelling content that matters to your fans.

Easier said than done, I know, but take a look at your Facebook insights, or whichever analytics platform you use, and identify the day you had a spike in engagement. Unless you had outside influence from other marketing touch points (Press Release, Blog, Direct Mailer, etc.), the content produced on that specific day should indicate what peaks your audience’s interest. Use this understanding to mix in similar content throughout the next month. At the end of the month, revisit the analytics to start the cycle again. Engagement should be your focus. The rest will follow.

Whew. That was just one secret! The team at 435 Digital is full of valuable information that we want to share with your business. Next week we would like to not only share digital marketing insights with you, but actually help you implement them in a hands-on Paid Search workshop. Our Paid Search team led by Rich Funk will walk you through the following topics in a classroom style.

• Set up your Google AdWords account
• Complete keyword research to know what terms to bid on
• Understand and create the correct account structure
• Learn to write ad copy that leads to conversions
• Target the customers in your market

We understand digital marketing. It’s what we do. If your business needs to start or advance your digital marketing presence, please let us know because we are here to help. Our 435 Digital Seminars are a great place to start understanding the iceberg of digital marketing information.
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The post One Social Media Marketing Secret for Facebook Success appeared first on 435 Digital.

Whether or not you can remember the topic of your college thesis paper or the first long run of your marathon training, can you recall what the hardest part was? Most people would say it was the beginning. If this is the reason you’re procrastinating with starting your PPC campaign, you’re in the right place.

You’ve gotta start somewhere. That’s the expression right? With writing a paper or running a marathon, this is precisely the problem – where to start. Learning PPC is no exception.

If you initiate a Google search of “paid search” or “PPC (Pay Per Click)” you will find a limitless amount of information surrounding the subject. In trying to learn the basics of paid search, it is often difficult to pinpoint the useful educational resources.

Before you waste hours of research on pages and pages of industry jargon and advanced tactics, you need to know where to begin with your PPC campaign.

Luckily at 435 Digital, our PPC team has been through it all and can offer a few tips to begin.

Google It
After reading this post, simply type “paid search” and “PPC” in the search engine of your choice. Familiarize yourself with basic terminology and concepts.

Find a Resource that Fits Your Learning Style
A few resources we recommend that are beginner friendly are:

• PPC Hero’s Ultimate Guide to Paid Search Acronyms & Terminology
• The book Adwords University by Mark Brimm and Stephen Moss
• The Fundamentals resource page provided by Google
• The Udemy online seminar “AdWords: Running a Successful Campaign” by DocStoc Videos

Do Not Overcomplicate the Information
Get the basics down, and build from there. Wasting your time on advanced material will be frustrating and time consuming.

Start With a Client in Mind
Whether this is your own company, a fictional company you invent as an example, or a real client, have a client in mind when building an account.

Take It Step-By-Step
Choose a resource that lays out a step-by-step process and follow it. Seriously. Pause the recorded webinar or bookmark the page after the “how to set up an account” chapter and set up your own account. Without practical application of the information, you will be memorizing words on a screen rather than grasping concepts.

Set Up an Adwords Account
Even if you decide never to use this first account you build, take the time and effort to set up an Adwords account and start learning the structure. You don’t have to be worried about it actually showing up online as long as you do not put any credit card information into the account. You will find that you pick up on concepts a lot more quickly when you have a reference point.

Ask for Help
Get on LinkedIn, get on Twitter, or ask a coworker or friend for help. If a picture is worth a thousand words, an hour with a PPC professional is worth a hundred hours in wasted energy reading advanced material. 435 Digital also offers seminars to provide businesses in the Chicagoland area with a foundation of PPC knowledge to create a successful paid search strategy.

The post Learning Paid Search: Just Start Somewhere appeared first on 435 Digital.

Here are what I consider to be the essential readings and tools for learning SEO, in order of value:

Free Resources

SEOMoz Beginner’s Guide to SEO

My first boss had me read this guide several times before I was allowed to work on even the smallest site elements. Though written several years ago, SEOmoz has kept this one up to date. You can stick to perusing the guide online, or request a downloadable copy to be printed and read at your leisure.

After I read the guide above, I was expected to read the featured Moz blog post every day. After a week or two I was expected to be able to partake in commenting and discussing the latest with the authors and other community members.

The White Board Friday video posts are fun.

Among most digital marketing professionals I’ve spoken with, SEOmoz can do little wrong in the industry. I feel that the love for Moz stems from their open-book treatment of SEO strategy. They give away a lot of tactics that agencies might keep to themselves and openly strive to promote white-hat tactics.

Geoff Kenyon’s Technical Site Audit Checklist

This is a great tool checklist to use when performing site audits, or even just keeping track of best-practice tasks that need to continue through the life of a site. When I was freelancing, I might have used this in a white labeled format to present to clients my findings regarding the overall health of their sites.

w3schools HTML Tutorial

I consider this to be my favorite resource for html for those who are learning or need a refresher. Many SEOs today seem to have to learn HTML as they go, rather than have an understanding of it before they take on positions in digital departments. This is a great tutorial and will also provide a bunch of easy-to-reference “cheat sheets.” This particular link is for HTML basics, but w3schools has guides for all web design.

Screaming Frog

I used Screaming Frog and another similar tool, Xenu Link Sleuth, to create reports and benchmarks before I had access to other paid software and services. Now there are some enterprise level tools that do most of the scans and diagnostic checks automatically, but I still use Screaming Frog to manually dig through crawl errors, title tags, and other essential pieces of my sites.

TIP: Screaming Frog is a great resource for a beginner to do a single scan of a site and save it for reference. Use the results of this one scan to provide contextual reference when you learn new SEO terminology. When you are studying how to write better titles and descriptions, make sure to reference the scan of the property you are working on so you have a frame of reference in regard to what you are learning.

I say a single scan because if you make the rookie mistake of scanning a sight too many times in quick succession, it’s possible to set off security protocols that bog down your site’s performance — even trigger a distributed denial-of-service attack (DDoS attack) on your own site.

Google Adwords Tool

Sure, this is designed to build keyword lists for PPC, but can also be a great quick easy tool for some top-level keyword research for SEO. Adwords keyword tool can help you gain relevant data relating to the amount of searches for a given term, as well as how many sites are targeting it.

Paid Resources

Do It Wrong Quickly: How the Web Changes the Old Marketing Rules by Mike Moran

This was one of the first print resources I purchased on the subject of digital marketing. It provides a great high-level look at the function of all the pieces of digital marketing(SEO, Paid Search, Social Media) and how they interplay. It also provides a great frame of mind in how to cope with successes and failures, learning from both in the process, and moving forward.

Search Engine Optimization (SEO) Secrets by Danny Dover and Erik Dafforn

This one is a fantastic guide written by SEOmoz former lead SEO. It’s easily accessible to beginners, but also provides some great know-how for the intermediate, or even expert, SEO.

With every profession, the key is always continuing your education. If you’re a beginner SEO, then start your education with this great set of resources to study and make use of while you work and learn.

The post SEO Tools for Beginners appeared first on 435 Digital.

Somewhere you’ve heard the idea that you should provide different or less content on your mobile view than on your full site view. That misperception stems from the idea that people going online on a mobile device must only be trying to accomplish a specific task. They are on-the-go, in a hurry, and just want to accomplish one or two specific things. The reality is that people go online using a mobile device in all kinds of situations, frequently in a relaxed setting when there is a PC with a much larger screen size available.

People are choosing to do all kinds of online searches using mobile devices because it is faster and more convenient – not because they want different information. The web is not a laptop or a mobile device; the web is content.

The most notable thing about this chart from comScore is that people clearly are using multiple devices to access all kinds of content. People may start on one device, get interrupted, and go back to the same site or search on another kind of device.

3 of 4 mobile searches trigger follow-up actions – additional research, visiting a store, calling a business, making a purchase, or sharing.* When people use mobile search to help make a decision, they are more likely to follow through – including 57% more likely to visit a store and 39% more likely to call a business.*

Without content, the web would not exist. Without good content, you cannot have a good website. Sure, there are many elements that constitute a good site, but it’s all moot without good content. This is true regardless of what kind of device or size of screen someone uses to view your content.
So you need content – period. You need the same content on your site no matter what kind of device accesses it. Content that is not needed for a mobile user, is not needed for a desktop user, either. Get rid of it altogether. If you make assumptions about anyone’s context while they‘re visiting your site or what kind of information they seek or what they are trying to accomplish based on what kind of device they might be using, you will be wrong.

77% of mobile searches occur at home or at work – both locations where someone likely has a PC available to use. Only 17% occur “on the go.”*

Why? Speed and convenience. Why search on your phone instead of your PC with a bigger screen? You don’t have to get up, go to the PC, and wait for it to boot.

The best browser is the one that someone has. You don’t get to decide what device or browser someone uses. It’s your responsibility to clearly define your business and provide the same content all the time and let your users take care of their device choices.

If the experience your website provides is a bad experience, what are the chances someone will give you a second chance and come back to your site? Not much. If you’re there for them, they’ll have a great experience; that’s good for them and for your business.

One of the best benefits of the proliferation of mobile devices is the evaluation and cleaning out of extraneous and useless content.

*Google study, in partnership with Nielsen. March 2013.

The post Mobile Content = Web Content appeared first on 435 Digital.

Social Media Week has gained momentum over the years, spreading to cities across the world, including Barcelona, Berlin, Bogotá, London, Los Angeles, Mumbai, São Paulo, Torino and Toronto. This year’s theme Open & Connected: Principles for a Collaborative World, encourages a global discussion on the economic and cultural impact of social media.

Last year’s Social Media Week Chicago brought together leaders in the industry for the five-day event, featuring more than 250 speakers, 95 free educational and networking sessions, 40 venues, and saw 16,000 registrations. With planning for the 2013 event underway, we’re excited to see what this year will bring.

Partnering with Zócalo Group, an Omnicom company and leader in word-of-mouth, digital and social media marketing, 435 Digital is “thrilled to help position Chicago as a leader in this space and offer the local community engaging ways to get involved,” said Bob McDonald, Director of 435 Digital.

Social Media Week Chicago 2013

The 2013 event will differ slightly from last year, in response to participant requests to offer advanced discussions and more hands-on opportunities. For 2013, you can expect a condensed four-day event with a heavier focus on advanced workshop events led by social media thought leaders.

Social Media Week Chicago will touch on various topics including:

• business & brands
• arts & entertainment
• technology & innovation
• government & social policy.

Area companies, academic institutions, national brands, non-profit organizations and government agencies will all be contributing to making it a fun week of learning and networking.

“We look forward to bringing Social Media Week back to Chicago for a third year,” said Paul M. Rand, President and CEO of Zócalo Group. “We are excited to present a schedule of more targeted events that will encourage thoughtful discussion about the future and evolution of the social, digital and mobile landscape.”

Submit an Event

We’re ready to get things started, and one of the first steps is gathering great ideas for events and speakers. Beginning this week, the public is invited to submit event ideas on the Social Media Week Chicago website.

Businesses: There’s also an option for you to get involved by sponsoring networking events, sessions, content tracks, and more. Please reach out to us at chicago@socialmediaweek.org to get more information.

For up-to-the-minute updates, follow @SMWChicago on Twitter and connect on Facebook.

Check back in early August for a preliminary event schedule and be ready to register for events starting August 13th.

To learn more about Social Media Week, visit http://socialmediaweek.org/.

The post 435 Digital to Co-Host Social Media Week Chicago appeared first on 435 Digital.