YouTube Wants You To Watch Longer . . .
Feel that you haven’t been spending enough time on YouTube lately? YouTube agrees. Today it was announced that YouTube, one of the biggest search engines in the world in and of its own right, has changed its algorithm, rewarding videos that people “watch longer” with higher video search rankings. In an nutshell, “watch time” is
Ho! Ho! Ho! — #Ho!
Image: Andreas Rentz / Getty Images We’ll be taking a holiday break here at the 435 Digital blog. To spread a little cheer I’m presenting a few clips from the top 15 holiday movies of all time as voted by Chicago Tribune’s Red Eye readers. It’s an eclectic collection. But for me, the holidays are
Narrowcasts showcase creativity on social Web
The social Web challenges me to get out of my way and to think anew about whatever it is that I am doing – whether it is washing dishes or crafting a Tweet. But still it’s easy to get stuck in a mindset that values fast and efficient over fun and meandering. It’s a times like
Biggest nonprofits aren’t necessarily best at social media
Craig Newmark, founder of Craig’s List, published an infographic Oct. 13 showing social media use by the 50 largest US nonprofits as ranked by revenue reported to the Nonprofit Times. The survey was done as part of CraigConnects, which is Craig’s initiative to connect the world for the common good. With tools like WordPress, Joomla and
Why social media was made for family-owned businesses
At its core, social media is about authenticity, transparency and community. The same can be said for family-owned businesses that go back generations.