We’ve talked in previous posts about how to measure return on investment (ROI) and the concept of return on engagement (ROE), monitoring the tangible effects of social media buzz. But how do you do this? And where do you start?
Remember last week when I was complaining about Twitter not including real-time analytics with its new roll out? Well, I must eat my words:
For the past two days we’ve seen social media tools being exploited for evil. Yesterday Twitter users were driven to porn sites by simply hovering their mouse on the offending tweet. And prior, Facebook users were duped to liking a bogus fan page.
A Twitter security flaw affected thousands. Users unwillingly retweeted messages directing their followers to third-party sites including pornography!
Yesterday, at a long and snore-inducing press conference, the folks at Twitter made a huge announcement: the micro-blogging service will be changing its user interface dramatically for the first time since its launch in 2006, with a very Mac-esque video to kick it off.