3 Ways to Measure Social Media Engagement
We’ve talked in previous posts about how to measure return on investment (ROI) and the concept of return on engagement (ROE), monitoring the tangible effects of social media buzz. But how do you do this? And where do you start?
Data Geeks Rejoice! Twitter to Add Real Time Analytics!
Remember last week when I was complaining about Twitter not including real-time analytics with its new roll out? Well, I must eat my words:
How Businesses Can Look Out for Social Media Bugs
For the past two days we’ve seen social media tools being exploited for evil. Yesterday Twitter users were driven to porn sites by simply hovering their mouse on the offending tweet. And prior, Facebook users were duped to liking a bogus fan page.
5 Social Media Hot Topics
A Twitter security flaw affected thousands. Users unwillingly retweeted messages directing their followers to third-party sites including pornography!
Twitter Rolls Out New Interface, Bores Journalists
Yesterday, at a long and snore-inducing press conference, the folks at Twitter made a huge announcement: the micro-blogging service will be changing its user interface dramatically for the first time since its launch in 2006, with a very Mac-esque video to kick it off.