Welcome to the Wow! of social media convergence

Facebook is an awesome community. Born as a place to hang out with your friends, it has evolved into  a great venue to further develop principles of online marketing for businesses and causes large and small. Those principles incorporate the basics of online communication. We began to learn online communication early on through email lists

How Intel engages us, spreads brand through social media

Reviews have been mostly good for the Museum of Me, Intel’s viral application that lets you and me and everyone we know create a film archive of information we’ve uploaded to Facebook. Me? I love it. Why? It’s a great example of good advertising enabled by the interactivity of  social media — it engages. The Museum

Chicago Booth panel talks social media

Last Friday a few hundred  smart business people lunched together at Chicago’s Hyatt Regency to talk about “The Economics of Social Media.” Except for a few dozen oddballs — myself included — most everybody  was an MBA from  the Booth School of the University of Chicago.  Since the U of C has given rise to 25 

What should I tweet about? 5 strategies to consider

One of our most popular social media courses is Introduction to Facebook and Twitter. Every session, without fail, someone asks the most basic question. “What should I tweet about?”

Here’s our five answers.

Social Media Icon: @StephAndTheGoat, aka Stephanie Izard

Stephanie Izard, the only female winner of Top Chef and the owner of Chicago’s wildly popular Girl and the Goat, explains why she’s blogging, tweeting and Facebooking.