Edward L. Bernays is said to be “The Father of Spin,” the creator of modern public relations. For his contributions, Bernays is both vilified and honored. He was a masterful manipulator of public image and wrote extensively about his ideas. During his long career, [Bernays lived to be 103] he profoundly affected the minutia of
“Writing a blog about learning social media is like writing a blog about learning to talk,” writes digital strategist Sally Duros in her first blog post for 435 Digital.