Brand, reputation and social media
Edward L. Bernays is said to be “The Father of Spin,” the creator of modern public relations. For his contributions, Bernays is both vilified and honored. He was a masterful manipulator of public image and wrote extensively about his ideas. During his long career, [Bernays lived to be 103] he profoundly affected the minutia of
Learning to talk: Sally Duros joins 435 Digital
“Writing a blog about learning social media is like writing a blog about learning to talk,” writes digital strategist Sally Duros in her first blog post for 435 Digital.