For the past two days we’ve seen social media tools being exploited for evil. Yesterday Twitter users were driven to porn sites by simply hovering their mouse on the offending tweet. And prior, Facebook users were duped to liking a bogus fan page.
It’s clear. People love the digital space. 500 million Facebook users are building their social identities and connecting with others. 145 million Twitter users are sharing thoughts, links and information.
“Social Media ROI” is the phrase on every marketer’s lips these days. It’s understandable; as more companies devote more of their budgets to social media, the question of what it means for your company’s bottom line becomes more of a priority.
Are you ready to join the social media conversation? Your customers have, and they’re talking about what’s important to them – including their favorite brands – on Facebook, Twitter and blogs.
When was the last time someone forwarded you a funny image, video or blog post? Why did it catch your eye? What makes stuff viral?