Similar to how Google first used PageRank to determine the relevancy, authority and popularity of web pages on the Internet, Facebook uses what it calls EdgeRank to determine which content should appear at the top of a particular user’s news feed when he or she logins to Facebook.
Chicago’s historic blizzard created a new kind of opportunity. Thanks to the rising popularity of social media, several local hotels were able to identify, reach out to and ultimately help stranded travelers. Here’s their advice.
Scott Kleinberg manages @RedEyeChicago, which has more than 30,000 followers and is used to gather news, tips and photos for the newspaper.
We recently spoke with Scott about how he’s created community around @RedEyeChicago and how businesses can use Twitter effectively.
At its core, social media is about authenticity, transparency and community. The same can be said for family-owned businesses that go back generations.
We recently discussed Threadless’social media strategy with founder Jake Nickell and Cam Balzer, vice-president of marketing.
Here are 10 of their ideas that you can apply to your own company.