social media

435 Digital Storms Social Media Week

Social Media Week is off and running here in Chicago, and the 435 Digital team has been busy attending live events, networking, and hosting industry panels.  Monday, we kicked off our week by hosting “How to Make Facebook Ads Work for Your Business” on our home turf, Tribune Tower. Senior Social Media Specialist Julie DiCaro

The Steady Rise of Social Mobile

A study earlier this year by research firm comScore says 64.2 million U.S. citizens use their mobile devices for social networking. More than half – 38.2 million people – use social networks on their mobile devices almost daily. While most of the activity is checking posts from friends and posting one’s own updates, more and

Why Businesses Should Use Google Plus Local

  Among web developers, social media marketers, and search engine optimizers, the opportunity to meet with Google reps is like Christmas come early. Since we spend our days working within the confines of their products, we relish the opportunity to pick their brains, (beg for) request functionality, and pick up clues about upcoming changes to

Foursquare: Good for business, good for customers

You’ve probably heard people talk about checking in on Foursquare. If you’re a business owner or knows someone who owns a business and you’re not using Foursquare, you’re missing a big opportunity. Foursquare is a location-based social networking app and website for mobile devices that allows you to keep up with what your friends are doing,

Twitter: 10 types of tweets you should know

Making your message count in 140 characters or less is a vital part of your business strategy. When you use Twitter, you can either send the same types of tweets all the time and risk blending into the social media universe or you can mix things up and be that go-to person everyone’s talking about.