SEO Terminology Explained: SERP
SERP, or SERPS, stands for Search Engine Results Page or Pages. Essentially, a SERP is the web page that is displayed when you search for something in Google your favorite search engine. These results pages typically consist of at least 2 types of results, typically paid search results, and organic results. Here is a beautifully
SEO Terminology Explained: Duplicate Content
Duplicate Content Duplicate Content is essentially content that search engines recognize as being re-posted or re-purposed. Duplicate content can be a product of webmaster oversight or sloppiness, or an attempt by unscrupulous webmasters to manipulate search rankings for their site by gaming the Google system. Either way, duplicate content can negatively affect your web efforts
SEO Terminology Explained: Long Tail Keywords
Long Tail Keywords Long Tail Keywords in SEO are the keywords or phrases that are unique to a given business, or specific industry. Long tail keywords are typically easier to rank for in SEO, as there is less cross over between various industries vying for similar keywords. For example, numerous verticals compete for the keyword