Website Traffic as a KPI: Pros and Cons
Our last edition of “What’s Your (SEO) KPI?” focused on why “Search Rankings are a Terrible Performance Indicator.” This week, we will be discussing the pros and cons of using overall website traffic as a measure of your site’s key performance indicator (KPI). “Traffic,” in general, means the number of people that are visiting your
Responsive Design is Good SEO
You’ve heard of responsive design. You’ve heard about businesses going mobile. You know you need a great mobile site if you don’t have one already. You may have heard many reasons for all of this, as well. Have you heard that one of the huge benefits of responsive design is the mobile SEO value you
What We’re Reading: Mobile Holidays, Defending SEO, and Fearless Felix
We’re kicking off another week at 435 Digital by hanging out and watching the filming of a Bollywood action flick outside our headquarters here at Tribune Tower. Our lives are glamorous indeed. Here’s a quick look at what the team at 435 Digital is reading this morning: Our Web Development department will be happy
What We’re Reading: SEO friends, magazine clippings, and Facebook hugs
We’re hitting our mid-week work groove here in downtown Chicago, as the weather gets cooler and our thoughts turn to all things Halloween. And digital marketing, of course. Here’s a quick look at what the team at 435 Digital is reading this morning: SEO specialists are making a lot of new friends lately: In
Integrated Digital Marketing: SEO and Web Development
SEO and Web Development: Part One of a Three Part Series on Comprehensive Web Development We’ve been talking a lot at our 435 Digital Meetings about the overlap between various departments of our Digital Marketing team. One of the things that became apparent in these meetings is that it can be hard to describe under what circumstances