After much planning and excitement, the team kicked off 435 Digital Seminars with talks on Paid Search (PPC) and Search Engine Optimization (SEO) — the first of many digital marketing seminars in 2013. These two- to three-hour seminars are designed to help businesses in Chicago understand all areas of digital marketing. It would only make
I recently had the opportunity to take my knowledge of digital marketing to the next level by attending the Introduction to Digital Marketing seminar hosted by 312 Digital on January 22nd. 435 Digital’s SEO Director, Carolyn Shelby, presented the SEO portion of the seminar and passed on some of her expert knowledge to digital marketers
Search Engine Optimization (SEO) for any website content involves many factors beyond the words on the site. There are coding standards, tags, the architecture of the site, navigation, and page titles — many components. Yet when it’s time for you to write a piece for your site — whether it’s a blog post, an update
On Flickr, SEO can be improved many ways. By optimizing each photo, users improve their visibility in search engines such as Google, Bing and Yahoo. In this episode of “30 Second Social,” Amy Guth explains simple ways to make your Flickr photos more visible to search engines. Flickr: how to optimize photos for search engines
Making your message count in 140 characters or less is a vital part of your business strategy. When you use Twitter, you can either send the same types of tweets all the time and risk blending into the social media universe or you can mix things up and be that go-to person everyone’s talking about.