Is Your Website Your MVP?
Have you considered what might happen if a website was entered into the Employee of the Month contest? We aren’t expecting to see a picture of a URL hanging at the entrance of buildings any time soon, and we’re not downplaying the value of hard working employees. We will, however, make a case that a
Twitter: 10 types of tweets you should know
Making your message count in 140 characters or less is a vital part of your business strategy. When you use Twitter, you can either send the same types of tweets all the time and risk blending into the social media universe or you can mix things up and be that go-to person everyone’s talking about.
Retailers meet the future: while apps loom, SEO reigns
Retailers have been scratching their heads wondering what the brouhaha is about smart phone apps. Scratch no longer. Google Wallet and American Express/Foursquare have taken the lead and are showing retailers what it looks like to link automatic discounts with real life items. Google Wallet, announced May 26, is a partnership between Citi, MasterCard, First
Chicago Booth panel talks social media
Last Friday a few hundred smart business people lunched together at Chicago’s Hyatt Regency to talk about “The Economics of Social Media.” Except for a few dozen oddballs — myself included — most everybody was an MBA from the Booth School of the University of Chicago. Since the U of C has given rise to 25
ROE: Return on Engagement
It’s clear. People love the digital space. 500 million Facebook users are building their social identities and connecting with others. 145 million Twitter users are sharing thoughts, links and information.