435 Digital Seminars kicks off with PPC and SEO
After much planning and excitement, the team kicked off 435 Digital Seminars with talks on Paid Search (PPC) and Search Engine Optimization (SEO) — the first of many digital marketing seminars in 2013. These two- to three-hour seminars are designed to help businesses in Chicago understand all areas of digital marketing. It would only make
Google AdWords Enhanced Campaigns: The Good, The Bad, and The Ugly
Over the last week or so, you might have seen a cheery box staring back at you when you logged into your Google AdWords account asking you if you want to upgrade your account to take advantage of Google’s new “Enhanced Campaigns.” Upgrade! Enhanced! These are two of the ultimate trigger words for any search
PPC Terminology: Click Through Rate
More than just about any other part of my job as Paid Search Specialist, I get asked about terminology. “What is CPC?” Answer: Cost Per Click “How do I figure out an ROAS?” Answer: Calculate your Return on Advertising Spending by dividing revenue from an ad by the cost of that ad. “Why on Earth
What We’re Reading: Thursday, September 27, 2012
First, a huge “thank you” to everyone who attended our panel on Integrated Digital Marketing yesterday. We had a great turnout and a terrific audience. If only we’d had two more hours to chat and answer all the great questions that came our way! As Social Media Week winds down here in Chicago, we continue