Chat with Billy Dec, Rockit Ranch and Paul Rand, Zocalo Group.

Most impressive thing?
Dec: I have met a lot of strangers who have become friends.

Rand:  The change in the political dynamics.

Advice to marketers?

Rand: Start by listening. You want to have a conversation.

Fave Platform?

Dec: Twitter – I like to keep it short and fast.

Rand: Twitter. But all the others play a different role.

Chat with Tucker Max, author.

Groundbreaking tool? It’s Twitter.

Which platform? The platforms will become background. It’s how you use them and what you say.
Advice to marketers? To me if it’s not authentic, it’s pretty worthless.
The nature of social media is  at odds with the nature of consumerist culture.

Chat with Harvey Morris, Chicago Convention and Visitor’s Bureau.

Most amazing? Everyone is involved in social media at some level.
Advice for marketers? Start small.
Fave Platform? Family connects via Facebook.

Chat with Blagica Bottigliero, Motorola.

Groundbreaking tool? Obviously Twitter. Fast updates online
Advice to other marketers? Find a couple of influencers online and see what topics come up. Read the case studies.
Platform? All of the above. Pick one that you want to excel at.

Chat with Christine Cea, Unilever.

Groundbreaking? Use Twitter while watching TV.
Advice for marketers? Listen.
Platforms? I spend more time on Facebook it’s interacting with friends. On Twitter, I am following the professional POV.

Chat with Ryan Stonehouse, Google.

Greatest project? The Intel project with Facebook. The Museum of Me.
Advice for marketers: Focus on the user and understand exactly who the audience is.

Fave Platform? Google+ – it has to be! We are just getting started.