On Twitter, the hashtag #FF stands for “Follow Friday.” The idea started as a way to introduce your network on Twitter to a user with whom they might also want to connect. By viewing tweets tagged with this popular hashtag, users can identify people on Twitter who are receiving these endorsements from their peers.

In this episode of “30 Second Social,” Scott Kleinberg explains one way to use the hashtag in your own tweets.

Twitter: how to use #FF on Twitter

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The key is using the right hashtags at the right time. To find out what hashtags are trending and in what geographical location use tweetgrid.com. It is important to establish your business Twitter account as a reputable and informational source, so while #mygrandma and #gtfo  are trending topics, it may not be a good idea to use them, especially if you don’t know what they mean. To find out why a particular hashtag is trending, use whatthetrend.com.

Some hashtags are not just trending because of pop culture references but have been embedded into the Twitter way of life. Commonly used hashtags  include: #musicmonday, #charitytuesday, #ff or #followfriday, #fail, #todo, #fb and #twt or #twitter. Recommend other people to follow on Twitters using #ff or #followfriday, inform your followers with what your business is doing with the #todo hashtag and reach out to your Facebook fans with the hashtag #fb. Using these hashtags are safe bets to actively engage with your followers and bring consistency to your tweets.

Using hashtags for your business is a powerful way for extending your Twitter clout and reaching more people.  Just make sure you are using them the right way that makes most sense to your brand. #Goodluck!—DANNI WYSOKI

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