3 Ways to Measure Social Media Engagement
We’ve talked in previous posts about how to measure return on investment (ROI) and the concept of return on engagement (ROE), monitoring the tangible effects of social media buzz. But how do you do this? And where do you start?
10 Tips for Establishing Your Business Facebook Page Campaign and Setup
The average Facebook fan is worth about $149.00 to your business.
Data Geeks Rejoice! Twitter to Add Real Time Analytics!
Remember last week when I was complaining about Twitter not including real-time analytics with its new roll out? Well, I must eat my words:
Facebook Co-Founder Starts Social Network for Non-Profits
Non-profit organizations were among some of the earliest to start innovating with social media. So it’s no wonder that the for-profit community sees opportunity here.
How Businesses Can Look Out for Social Media Bugs
For the past two days we’ve seen social media tools being exploited for evil. Yesterday Twitter users were driven to porn sites by simply hovering their mouse on the offending tweet. And prior, Facebook users were duped to liking a bogus fan page.