We’ve talked in previous posts about how to measure return on investment (ROI) and the concept of return on engagement (ROE), monitoring the tangible effects of social media buzz. But how do you do this? And where do you start?
The average Facebook fan is worth about $149.00 to your business.
Remember last week when I was complaining about Twitter not including real-time analytics with its new roll out? Well, I must eat my words:
Non-profit organizations were among some of the earliest to start innovating with social media. So it’s no wonder that the for-profit community sees opportunity here.
For the past two days we’ve seen social media tools being exploited for evil. Yesterday Twitter users were driven to porn sites by simply hovering their mouse on the offending tweet. And prior, Facebook users were duped to liking a bogus fan page.