This morning, ABC-7 News aired a segment on how to customize your Facebook security settings. I taped the segment with Judy Hsu two weeks ago in her office on State Street. We discussed how to create lists so you can customize your privacy settings, how to block specific people, how to make let the public
While 435 Digital focuses on social media for profit, one company uncovers a way to potentially derail their reputation through social media. In a precedent setting case, it was determined that American Medical Response of Connecticut Inc. illegally fired an employee after she posted negative remarks about them on Facebook and engaged coworkers in a
This morning, word spread quickly that The Gap was giving away 10,000 pairs of jeans to customers who checked in at the store using Facebook Places. It was one of the first Facebook Deals to go live, according to CNN.
Yesterday Facebook introduced Deals allowing local businesses a self-service system of giving discounts to their fans and to anyone who checks in to their location. This gives consumers instant access to deals for their favorite shops as well as attracting them to new boutiques.
To successfully use social media for your business, you need to grow a network of loyal users who will talk honestly and passionately about your brand on sites like Facebook and Twitter and in the blogosphere. Done right, your business will be able to count on your network to give you feedback, ideas and ultimately act as unofficial brand ambassadors.