How Intel engages us, spreads brand through social media
Reviews have been mostly good for the Museum of Me, Intel’s viral application that lets you and me and everyone we know create a film archive of information we’ve uploaded to Facebook. Me? I love it. Why? It’s a great example of good advertising enabled by the interactivity of social media — it engages. The Museum
Chicago Booth panel talks social media
Last Friday a few hundred smart business people lunched together at Chicago’s Hyatt Regency to talk about “The Economics of Social Media.” Except for a few dozen oddballs — myself included — most everybody was an MBA from the Booth School of the University of Chicago. Since the U of C has given rise to 25
How Facebook Questions can help grow your Facebook Page
Facebook has rolled out a free new tool called Questions. Anyone—an individual user or a Page admin—can use the tool to ask a specific question or to create a poll with multiple options. For businesses, Facebook Questions could be revolutionizing.
How to use Facebook for work and your personal life
Worried about your colleagues or clients seeing your Facebook profile? Worry not.
These simple steps will let you control what they see, including select content on your Facebook wall.
Facebook EdgeRank: How Facebook Ranks Updates
Similar to how Google first used PageRank to determine the relevancy, authority and popularity of web pages on the Internet, Facebook uses what it calls EdgeRank to determine which content should appear at the top of a particular user’s news feed when he or she logins to Facebook.