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Hashtag your heart out, Facebook

Like it or not, Facebook is finally rolling out Hashtags. Back in March, we started to hear rumblings that Hashtags would come to Facebook. Since then, we have been patiently waiting to see how this would affect users, and especially brands, while serving an actual purpose for the social network. Essentially, the point of the

New Facebook Graph Search: What You Need To Know

On Tuesday morning, Mark Zuckerberg and Facebook held a press conference to announce they are entering the search game with the unveiling of their newest feature: Graph Search. As with any new feature to Facebook, Graph Search was welcomed with some love and some criticism. The reality is, this has been a long time coming

Example of Reputation Management from SEJ

Minding my own business, and doing some trolling very important research, I came across this post from Search Engine Journal. It appears that SEJ had posted some form of politically charged blog entry regarding the availability of firearms on Google, which turned into a flamewar about firearms and politics. These types of posts are rarely

Understanding EdgeRank: Five Ways To Reach More Fans on Facebook

If you’re a brand, or if you manage social media for a brand, you’ve probably noticed a big drop off in the number of fans you reach with each individual Facebook post. While many brands were surprised to find that 100% of their Facebook posts weren’t seen by 100% their fans, most could count on

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Have a great weekend!