Vitrue.com announced the Top 25 Most Social Restaurants. Coming as no surprise, corporate giants like Starbucks and McDonald’s topped the list, but what did catch our attention were the rankings of Krystal and Pinkberry. Smaller restaurant chains can run equally as competitive social media campaigns, proving that size doesn’t matter.
Unlike traditional forms of advertising, social media is designed around interaction. Creating your actual Facebook page is easy—especially with 435′s help! It is building an online community that gets complicated.
Just because your business makes a Facebook pages doesn’t mean you are going to start gaining fans. Instead, you have to give people a reason to like your page. This is an obstacle that even large corporations have to overcome.
A common question I get from companies about Facebook is “what’s best for us? A Facebook profile, Group or fan page?” The answer has changed in the last couple of years.