brands

What Should Brands Tweet About?

By Julie DiCaro Twitter is a Great Place For Brands to Be By now, it’s safe to assume that most brands realize the value of Twitter. Twitter users, more than any other group on social media, can amplify a brand’s influence across the medium, leading to increased reach and visiblity. This means that if brands

Are You Feeling Less-”Liked” Then Usual? Facebook Cracks Down

Notice a decrease in the number of ‘Likes’ in the past few days on your Facebook fan  or brand page? Have no fear, you’re no less popular than yesterday. Facebook is finally cracking down on fake profiles. In recent months, social media strategists have complained loudly about the seemingly huge number of fake Facebook profiles (or