435 Digital Interactive Marketing Blog
SEO Terminology Explained: Keyword Research
Keyword research is the study of the search queries that are most beneficial for a given business to rank for on search engine results pages.(“Rank for” means that when someone searches for a given phrase in Google, your website is the first result a user sees.) Keyword research takes into account the amount of times
Content Marketing: The Engine that Drives B2B Marketing
Why Content Marketing? Every few years there are ideas that significantly dominate the “internet marketing” discussion. Mobile Marketing and Social Media Marketing are examples, and today the topic at the forefront of nearly every B2B (business to business) marketing discussion is Content Marketing. David Kirkpatrick, Senior Reporter at MarketingSherpa recently wrote, “According to research from
You Know You Need Social Media Classes When…
Social media is a blessing and a curse for most business owners. Done right, social media can bolster leads, help shape your brand voice, and gain you a great deal of exposure. Done wrong, social media can be downright ineffective or even blow up into a PR nightmare, depending on the situation. While you may
Paid Search Management with Google DoubleClick
Paid Search management tools are ever-changing in an attempt to keep up with the rising needs of agencies to supply their clients with advanced reporting metrics and superior management tools. It should be no surprise to learn that Google is at the forefront of making sure that their PPC management tool, DoubleClick Search, is up
SEO Terminology Explained: SERP
SERP, or SERPS, stands for Search Engine Results Page or Pages. Essentially, a SERP is the web page that is displayed when you search for something in Google your favorite search engine. These results pages typically consist of at least 2 types of results, typically paid search results, and organic results. Here is a beautifully