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Example of Reputation Management from SEJ

Minding my own business, and doing some trolling very important research, I came across this post from Search Engine Journal. It appears that SEJ had posted some form of politically charged blog entry regarding the availability of firearms on Google, which turned into a flamewar about firearms and politics. These types of posts are rarely

Content Marketing Strategies: Repurpose Content with Slideshare

Repurpose Content with Slideshare In my last blog post I provided an introduction, definition and guide to one of the hottest topics in the B2B Marketing space: Content Marketing. In that post titled Content Marketing: The Engine that Drives B2B Marketing I noted that you’ll want to consider ways to repurpose existing content to make

Understanding EdgeRank: Five Ways To Reach More Fans on Facebook

If you’re a brand, or if you manage social media for a brand, you’ve probably noticed a big drop off in the number of fans you reach with each individual Facebook post. While many brands were surprised to find that 100% of their Facebook posts weren’t seen by 100% their fans, most could count on

Posted on December 12, 2012 at 1:36 pm by Julie DiCaro in Social Media

Making Your Website Mobile Friendly Helps Focus Business Goals

You want your website to be mobile. You want it to work well on desktop monitors, on tablets, and on smartphones. You want it to shift in layout and design so that all of your customers get a great experience no matter what device they happen to use. This seems overwhelming. Why? Re-designing a site

Posted on December 10, 2012 at 2:57 pm by Christy Grant in Mobile

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Have a great weekend!

Posted on December 7, 2012 at 1:10 pm by Julie DiCaro in 435 Digital