435 Digital Interactive Marketing Blog
Video: We Gon Find You
New trend remixes authentic content and turns them into viral hits, money makers A local news station’s coverage of an attempted rape was discovered and re-purposed into a song so popular that it has more than 21 million hits and is currently number 77 on iTunes Top 100 list garnering $1.29 a download. The initial
Twitter Rolls Out New Interface, Bores Journalists
Yesterday, at a long and snore-inducing press conference, the folks at Twitter made a huge announcement: the micro-blogging service will be changing its user interface dramatically for the first time since its launch in 2006, with a very Mac-esque video to kick it off. What can you expect? If you are a fan of the
ROE: Return on Engagement
It’s clear. People love the digital space. 500 million Facebook users are building their social identities and connecting with others. 145 million Twitter users are sharing thoughts, links and information. 3 million people are “checking in” on Foursquare and 200 million clicked links direct people to YouTube every day. If all of your (potential) customers
Video: Swagger Wagon
Not a parent? Never going to drive a minivan? Who cares! Minivan meets cool with Toyota’s online marketing “Swagger Wagon” campaign for the 2011 Sienna minivan. Cleverly done, this outside-the-box marketing approach will put a smile on your face. Rapping white parents tout the Sienna features while having a blast dancing around with their kids.
Google Instant Search: What Will It Mean for SEO?
Google unveiled its latest development in search today. Google Instant Search predicts your search query and gives you results as you type – that is, unless you are searching for something unseemly – yes we checked. What will this mean for search engine optimization and marketing? Our social media consultants weigh in: Pedro Castro Google