435 Digital Interactive Marketing Blog
First YouTube Store Launched: The “YouTique”
Have you ever thought, “I wish I could take something like a ‘runway style virtual tour’ of a store and see what they have right now?” Well, it’s here. Fashion retailer, French Connection, launched a YouTube boutique also known as the YouTique. It features fashion videos and “click-on annotations” that link directly to the site
3 Ways to Measure Social Media Engagement
We’ve talked in previous posts about how to measure return on investment (ROI) and the concept of return on engagement (ROE), monitoring the tangible effects of social media buzz. But how do you do this? And where do you start? Every company’s social media goals are different, and the reasons for measuring engagement will be
Grocery Stores Need Facebook Pages, Too
Just because your business makes a Facebook pages doesn’t mean you are going to start gaining fans. Instead, you have to give people a reason to like your page. This is an obstacle that even large corporations have to overcome. Whole Foods launched a Facebook campaign that collected more than 325,000 fans by expanding its
Viral Guerilla Marketing: Getting More Than 1 Million YouTube Hits
Guerilla Marketing is… Unconventional, has limitless possibilities, very little pitch (if any at all) and the need to read it or watch it until the end in order to fully understand. It creates expectation, suspense, thrill and curiosity and goes far beyond any “target market.” What makes it viral? The need to see it, read,
10 Tips for Establishing Your Business Facebook Page Campaign and Setup
The average Facebook fan is worth about $149.00 to your business. With 500 million Facebook users, that’s a lot of potential dough! But just because someone “likes” your business page, it doesn’t mean automatic dollars. Anyone can set up a Facebook page, but not everyone can do it right (although, 435 Digital does it the