435 Digital Interactive Marketing Blog
Top 10 Social Media Personalities in Chicago
1. Colonel Tribune—Launched in 2008, Colonel Tribune is the social media avatar of the Chicago Tribune. With more than 845,000 followers, the Colonel has generated more Twitter followers than The Washington Post, The Wall Street Journal and USA Today. His unconventional approach and witty updates are what make the Chicago Tribune and 435 Digital so
Why Your Dealership Needs A Facebook Page!
Unlike traditional forms of advertising, social media is designed around interaction. Creating your actual Facebook page is easy—especially with 435′s help! It is building an online community that gets complicated. JD Rucker is a car blogger who has almost 100,000 followers on Twitter. When asked about his social media strategy, Rucker said, “I see car
What The New Facebook Groups Mean for Your Business
Facebook made a couple of exciting announcements last week about its new features and functionality, including the ability for users to download and save their own profile information, and a dashboard that offers more control over applications. But the most exciting announcement is the new revamped Facebook Groups, which is geared towards closed, real time
Viral Uproar: The New Gap Logo is a No Go
It happened to Pepsi and to Tropicana. Now it’s happening to Gap. In an attempt to be more “contemporary” and “modern” the all-American retailer spit out a new logo that ended up becoming a complete mockery of the brand. The new logo with Helvetica style lettering and a small, off-centered blue box has sparked quite
Why Electronic Stores Need a Facebook Page
Electronics are an investment, therefore consumers are more loyal to brands when it comes to their gadget purchases. In a recent study by NPD, some 48% of iPad buyers already own a Macintosh computer, and 38% already own an iPhone. Apple has worked to rebuild their brand loyalty by creating a community after the company