435 Digital Interactive Marketing Blog
Website Prototypes: Blueprints of the Web
Creating website prototypes is just as critical to the process of building a website as blueprints are to building a house. Without a blueprint, the plumbing from your shower might end up creating a pond in your front yard, or more likely, will cost three times what it should have in order to re-do it
Build Your Social Media Following Offline
Clients often come to us with no social media presence at all. So from the ground up, we build Facebook Pages, Twitter accounts, Google Plus profiles, and more. Every social media campaign has to start somewhere. While simply being present on social media outlets is important, building your audience is vital to looking trustworthy and
SEO Seminar Recap: What You Missed
I recently had the opportunity to take my knowledge of digital marketing to the next level by attending the Introduction to Digital Marketing seminar hosted by 312 Digital on January 22nd. 435 Digital’s SEO Director, Carolyn Shelby, presented the SEO portion of the seminar and passed on some of her expert knowledge to digital marketers
PPC Terminology: Click Through Rate
More than just about any other part of my job as Paid Search Specialist, I get asked about terminology. “What is CPC?” Answer: Cost Per Click “How do I figure out an ROAS?” Answer: Calculate your Return on Advertising Spending by dividing revenue from an ad by the cost of that ad. “Why on Earth
New Facebook Graph Search: What You Need To Know
On Tuesday morning, Mark Zuckerberg and Facebook held a press conference to announce they are entering the search game with the unveiling of their newest feature: Graph Search. As with any new feature to Facebook, Graph Search was welcomed with some love and some criticism. The reality is, this has been a long time coming