435 Digital Interactive Marketing Blog
How Intel engages us, spreads brand through social media
Reviews have been mostly good for the Museum of Me, Intel’s viral application that lets you and me and everyone we know create a film archive of information we’ve uploaded to Facebook. Me? I love it. Why? It’s a great example of good advertising enabled by the interactivity of social media — it engages. The Museum
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Brand, reputation and social media
Edward L. Bernays is said to be “The Father of Spin,” the creator of modern public relations. For his contributions, Bernays is both vilified and honored. He was a masterful manipulator of public image and wrote extensively about his ideas. During his long career, [Bernays lived to be 103] he profoundly affected the minutia of
Social Media Icon: Beverly Robertson on the art of nudging blogs
Beverly Robertson is the national director of the Pregnancy & Newborn Health Education Center at the March of Dimes, where she runs large educational campaigns. Her team answers questions from the public about preconception, pregnancy, preterm birth, and baby care; and they also offer daily pregnancy and baby tips trough Twitter. She twitters at @marchofdimes and
Do-it-yourself listening campaigns for social media
I keep writing about “listening” and “talking” in the public spaces of the internet. You’re taking classes and learning from friends about various social networks like Facebook, Twitter, Yelp and others. But if you are getting ready to build a web presence for your business, service, or cause, or simply want to know more about