435 Digital Interactive Marketing Blog
Privacy, identity key to NextDoor’s good neighbors strategy
NextDoor is the new kid on the social network block and I’m betting that they’ve intensely studied existing social networks to pick up what works and throw out what doesn’t so they can hit critical mass quickly and gather up the laggards who have been holding back from getting social on the Internet. NextDoor hopes
Narrowcasts showcase creativity on social Web
The social Web challenges me to get out of my way and to think anew about whatever it is that I am doing – whether it is washing dishes or crafting a Tweet. But still it’s easy to get stuck in a mindset that values fast and efficient over fun and meandering. It’s a times like
Public Parts: Rules for the Radically Public Company
These rules for a radically public company are excerpted and adapted from Jeff Jarvis new book, Public Parts. You’ll be hearing more about Jarvis and his book here, but in the meantime I’ll offer some food for thought. A few questions to ask yourself. Could your company be this radical? At this point in time,
SEO Implications of Google Encrypted Search
What Happened? On October 18th, Google announced that over the next few weeks they’ll be introducing encrypted search (via SSL) for those users who perform a search query while signed in to Google. As a result, this will limit the data seen in analytics programs. We will no longer be able to see the specific
Fave sources for tracking social media
The social Web is changing the world. Know it. Entire industries are being reshaped as organizations — one by one — respond to the needs of the crowds. My writings here report on this sea change, which has just begun. So on this blog, you’ll read about emerging trends in the social Web and their possible impact