435 Digital Interactive Marketing Blog
435 Digital Seminars kicks off with PPC and SEO
After much planning and excitement, the team kicked off 435 Digital Seminars with talks on Paid Search (PPC) and Search Engine Optimization (SEO) — the first of many digital marketing seminars in 2013. These two- to three-hour seminars are designed to help businesses in Chicago understand all areas of digital marketing. It would only make
New Business Development Manager
Overview: 435 Digital is expanding in 2013 and looking for a new business executive to increase revenue streams. This person must be a self starter and comfortable talking/selling Web Development, Search Engine Optimization, Paid Search and Social Media and most importantly not afraid to cultivate new business. Focused on developing new business through non-Tribune outlets,
The New Facebook News Feed: Bigger and Better
Facebook is about to throw you for a loop, again. Yesterday, the social network announced another new update to the news feed – your home page when logged into Facebook. This is the first big update Facebook has rolled out since Facebook Timeline launched in 2011. Facebook’s CEO, Mark Zuckerberg, sees the news feed as
Google AdWords Enhanced Campaigns: The Good, The Bad, and The Ugly
Over the last week or so, you might have seen a cheery box staring back at you when you logged into your Google AdWords account asking you if you want to upgrade your account to take advantage of Google’s new “Enhanced Campaigns.” Upgrade! Enhanced! These are two of the ultimate trigger words for any search
What’s Your KPI: Search Rankings are a Terrible Performance Indicator
Welcome to “What’s Your KPI?“, an ongoing blog series about Key Performance Indicators (KPIs), as they pertain to the world of SEO. In this edition of What’s Your KPI?, we will discuss search results rankings. This article discusses in depth what a ranking is, how rankings work, and the aspects of an SEO campaign that