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Twitter Follow Friday: How to #FF from ’30 Second Social’

On Twitter, the hashtag #FF stands for “Follow Friday.” The idea started as a way to introduce your network on Twitter to a user with whom they might also want to connect. By viewing tweets tagged with this popular hashtag, users can identify people on Twitter who are receiving these endorsements from their peers. In

Facebook Timeline demystified

The Chicago Tribune’s Tribune Media Group has been working with CBS-2 Chicago News to help viewers understand changes in various social media platforms. This morning, the Chicago Tribune’s Tracy  Schmidt discussed Facebook’s new Timeline feature and what that means for your Facebook presence. Tracy did an awesome job – she always does. I’d also like

435 Digital

Posted on December 16, 2011 at 3:04 pm by 435 Digital in 435 Digital

Why big digital won’t win local business advertising

If you are a local business and you want to advertise, where do you advertise these days? It’s a great question. And one that many people are rushing to answer, because your advertising dollars – dear readers who are local businesses — represent billions of dollars in revenue for  advertising agencies or  media companies. But

Four destinations for understanding Google+ pages

Things are coming along nicely over at Google+ pages. The Googlers are hard at work adding all kinds of features. and you can read about them on a number of pages. The official Google blog, The official launch page for Google+ Brand Pages. A new resource that could become valuable as it evolves is the 

435 Digital

Posted on December 9, 2011 at 10:58 am by 435 Digital in 435 Digital

Reddit: Smarty Pants? Meet Mister Splashy Pants!

Some friends of mine have been having success getting attention for their videos, blogs and other creations on Reddit, a social news website. In this short TED talk from 2009, Alexis Ohanian, the founder of reddit, talks about the power of the Internet  to determine and promote memes and what it takes to make those

435 Digital

Posted on December 7, 2011 at 2:28 pm by 435 Digital in Branding