435 Digital Interactive Marketing Blog
SES Chicago: SEO Diagnostics for the Skilled Search Engine Mechanic
In the last session of the day, Chris Boggs (@boggles) and Grant Simmons (@simmonsnet) presented a session on SEO diagnostics. Chris focused more on the process that you should go through when diagnosing a site, and Grant talked more specifically about how to use Google’s own search results pages (SERPs) to help determine your site’s
SES Chicago: Web Analytics Dive Deep
The Web Analytics Dive Deep session on Thursday afternoon was presented by Thom Craver (@ThomCraver). This session focused primarily on how to use Google analytics to tell stories about visitors on your website, especially from the perspective of someone who does a lot of email campaigns. There are ways in Google Analytics to track clicks
SES Chicago: Content-Driven SEO
Evan Bailyn (@ineffable111) stands for doing what’s right when it comes to producing and publishing content on the web. At his SES Chicago presentation “Building a Massive Customer Base through Content-Driven SEO,” he frequently suggested that when you are in the middle of writing content, adding links, pursuing in-bound links, and all of the stuff
SES Chicago: Linkbuilding in a Post-Penguin World
Linkbuilding is definitely one of the new top priorities in the SEO world. But not just any linkbuilding; linkbuilding that won’t get you penalized by Google, linkbuilding that will stand the test of whatever black and white animal that Google decides to throw at us next. With that in mind, Jon Ball (@linkbuildingjon) talked about
SES Chicago: Keyword Modeling Analysis
As one of the last sessions of the first day of SES, Bill Hunt (@billhunt) spoke about ways to improve your keyword research – both how to find better keywords, and how to better use the keywords that you find. With keyword research, we as digital marketers have the opportunity to really match what the