Pew: We use social networks to say hello
We’re not going social on the Internet to buy stuff. We’re going social to say hello to family and friends. So if you’re a small business talking with customers on social networks remember why they are there and see how your offerings can help them better say “hello” or better evoke that feeling of saying
Brian Solis: What the C-suite can learn from connected consumers
OK. I’ll admit it. I have a Tiger Beat crush on Brian Solis. That’s because Solis is one of the smartest people around when it comes to social media and its power to reshape our world. Solis has been in technology public relations since 1991. He began working with message boards, communities and early blogs in
Privacy, identity key to NextDoor’s good neighbors strategy
NextDoor is the new kid on the social network block and I’m betting that they’ve intensely studied existing social networks to pick up what works and throw out what doesn’t so they can hit critical mass quickly and gather up the laggards who have been holding back from getting social on the Internet. NextDoor hopes
Public Parts: Rules for the Radically Public Company
These rules for a radically public company are excerpted and adapted from Jeff Jarvis new book, Public Parts. You’ll be hearing more about Jarvis and his book here, but in the meantime I’ll offer some food for thought. A few questions to ask yourself. Could your company be this radical? At this point in time,
Fave sources for tracking social media
The social Web is changing the world. Know it. Entire industries are being reshaped as organizations — one by one — respond to the needs of the crowds. My writings here report on this sea change, which has just begun. So on this blog, you’ll read about emerging trends in the social Web and their possible impact