New Facebook Graph Search: What You Need To Know
On Tuesday morning, Mark Zuckerberg and Facebook held a press conference to announce they are entering the search game with the unveiling of their newest feature: Graph Search. As with any new feature to Facebook, Graph Search was welcomed with some love and some criticism. The reality is, this has been a long time coming
Understanding EdgeRank: Five Ways To Reach More Fans on Facebook
If you’re a brand, or if you manage social media for a brand, you’ve probably noticed a big drop off in the number of fans you reach with each individual Facebook post. While many brands were surprised to find that 100% of their Facebook posts weren’t seen by 100% their fans, most could count on
You Know You Need Social Media Classes When…
Social media is a blessing and a curse for most business owners. Done right, social media can bolster leads, help shape your brand voice, and gain you a great deal of exposure. Done wrong, social media can be downright ineffective or even blow up into a PR nightmare, depending on the situation. While you may
Facebook Cover Photo Tips for Your Business
The Facebook cover photo is the largest image on your business Facebook page and is often a missed opportunity for many businesses. Before you start brainstorming what might look good in that space, you’ll want to know exactly what Facebook won’t let you post there: Calls to action (ex. “Call Now for a Free Consultation!”)
Four Ways to Torpedo Your Social Media Campaign
The main goal of any good social media campaign, obviously, is attract people to your brand page, not to cause them to run screaming in the other direction as fast as humanly possible. Unfortunately, that’s what many inexperienced community managers end up doing. Certain mistakes can sink any social media campaign, no matter how good