Electronics are an investment, therefore consumers are more loyal to brands when it comes to their gadget purchases. In a recent study by NPD, some 48% of iPad buyers already own a Macintosh computer, and 38% already own an iPhone.
Just because your business makes a Facebook pages doesn’t mean you are going to start gaining fans. Instead, you have to give people a reason to like your page. This is an obstacle that even large corporations have to overcome.
The average Facebook fan is worth about $149.00 to your business.
A new report shows Chicago as the 13th most social media-active city in the U.S. According to the Social Business Report, conducted by sales and marketing database firm NetProspex, 12 other cities are more connected via social media than the Windy City. Top cities included New York (of course) San Francisco and Austin, TX.
Non-profit organizations were among some of the earliest to start innovating with social media. So it’s no wonder that the for-profit community sees opportunity here.