Facebook Graph Search: Best Practices
It’s time to become familiar with Facebook Graph Search. On January 15, 2013, Facebook released Graph Search. This is Facebook’s first attempt at a search engine and is only available to a limited set of users at this point, but will gradually roll out to more over time. Facebook Graph Search is based on a
One Social Media Marketing Secret for Facebook Success
Social Media Marketing is defined as the process of gaining website traffic or attention through social media sites. Unfortunately, that definition does not provide insight into how a business accomplishes this intangible idea. A few weeks ago at 435 Digital, our goal was to provide that insight with a two-hour seminar focusing on Social Media
435 Digital to Co-Host Social Media Week Chicago
435 Digital is excited to announce our involvement, alongside Zócalo Group, in hosting Social Media Week Chicago this year, September 23rd-27th. Social Media Week has gained momentum over the years, spreading to cities across the world, including Barcelona, Berlin, Bogotá, London, Los Angeles, Mumbai, São Paulo, Torino and Toronto. This year’s theme Open & Connected:
Tragedy Strikes: What’s Your Social Media Plan?
When a tragic event takes place around the world, social media is one of the first places people go for news and information. Within seconds of a tragedy, people reach for their smartphones and tablets. Everyone’s news feeds quickly fill up with trending topics and all the latest updates. The majority of social media users
4 Tips to Create a Successful Instagram Strategy
At 435 Digital, we love all things social media and are big supporters of brands incorporating social into their daily marketing efforts. At the same time, we will be the first to tell brands to be cautious when deciding which social networks are right for their business. It is important to get in front of