SES Chicago: Site Architecture and User Search Optimization
At SES Chicago this morning, Shari Thurow (@sharithurow) gave a talk titled “Next-Generation Site Architecture” to an audience that nearly filled the grand ballroom. Shari presented several best-practice ways to go about building your website and ways to think about how it can help in making your business successful. The main thing is to always
SEO Terminology Explained: Duplicate Content
Duplicate Content Duplicate Content is essentially content that search engines recognize as being re-posted or re-purposed. Duplicate content can be a product of webmaster oversight or sloppiness, or an attempt by unscrupulous webmasters to manipulate search rankings for their site by gaming the Google system. Either way, duplicate content can negatively affect your web efforts
SEO Terminology Explained: Long Tail Keywords
Long Tail Keywords Long Tail Keywords in SEO are the keywords or phrases that are unique to a given business, or specific industry. Long tail keywords are typically easier to rank for in SEO, as there is less cross over between various industries vying for similar keywords. For example, numerous verticals compete for the keyword
RDFa and SEO
RDFa, or Resource Description Framework-in-attributes, has popped up on my radar multiple times over the last few months as a promising SEO resource. For those who haven’t seen a break down,RDFa is a set of web code attributes that will allow web developers and SEOs more opportunity to communicate specifically to search engines. Currently, SEOs
Bing It Down A Notch: Does Bing Really Beat Google 2:1?
There’s no question that when it comes to their search engine Bing, Microsoft can use all the positive attention it can get. Launched in 2009, Bing was supposed to take the search world by storm. Labeling itself a “decision engine”, Microsoft was hoping to upend Google as the hip, go-to search engine for a