Introduction to Digital Marketing Class
If you’ve been looking ahead to next year’s marketing goals and think that it’s probably time that you focused some energy on digital marketing (hint: It’s been time for several years now), we have some good news for you. 435 Digital’s SEO Director, Carolyn Shelby, will be teaching the Search Engine Optimization portion of an upcoming
SEO Your Content: 7 Tips to Boost Rankings
Search Engine Optimization (SEO) for any website content involves many factors beyond the words on the site. There are coding standards, tags, the architecture of the site, navigation, and page titles — many components. Yet when it’s time for you to write a piece for your site — whether it’s a blog post, an update
SEO Terminology Explained: Keyword Research
Keyword research is the study of the search queries that are most beneficial for a given business to rank for on search engine results pages.(“Rank for” means that when someone searches for a given phrase in Google, your website is the first result a user sees.) Keyword research takes into account the amount of times
SEO Terminology Explained: SERP
SERP, or SERPS, stands for Search Engine Results Page or Pages. Essentially, a SERP is the web page that is displayed when you search for something in Google your favorite search engine. These results pages typically consist of at least 2 types of results, typically paid search results, and organic results. Here is a beautifully
SES 2012: Meaningful SEO Performance Metrics
Aaron Friedman, SEO Manager for Spark moderated this panel featuring Ryan Jones, SEO Manager of Sapient and Chris Keating, VP, SEO and Conversion Optimization at Performics. Ryan talked about the importance of goals. He suggested measuring what makes sense, not just things that are measurable. He defined the following as viable SEO goals: Sales Leads