SEO Tools for Beginners
Learning the principles of SEO and using SEO tools well can be daunting for beginners. The alphabet soup of acronyms and industry jargon alone can take months, if not years, to understand. In addition to the learning curve associated with all the terminology, a beginner SEO needs to be careful to fill their tool belt
Google Places and Google Plus Pages Explained
Google Places (also known as Google Plus Local) and Google Plus for Business are useful tools for your business that can help you show up higher in search results, especially local search results. What is the Difference between Google Places and Google Plus? Google has been fairly confusing during the changes that it made to
435 Digital Seminars kicks off with PPC and SEO
After much planning and excitement, the team kicked off 435 Digital Seminars with talks on Paid Search (PPC) and Search Engine Optimization (SEO) — the first of many digital marketing seminars in 2013. These two- to three-hour seminars are designed to help businesses in Chicago understand all areas of digital marketing. It would only make
What’s Your KPI: Search Rankings are a Terrible Performance Indicator
Welcome to “What’s Your KPI?“, an ongoing blog series about Key Performance Indicators (KPIs), as they pertain to the world of SEO. In this edition of What’s Your KPI?, we will discuss search results rankings. This article discusses in depth what a ranking is, how rankings work, and the aspects of an SEO campaign that
Responsive Design is Good SEO
You’ve heard of responsive design. You’ve heard about businesses going mobile. You know you need a great mobile site if you don’t have one already. You may have heard many reasons for all of this, as well. Have you heard that one of the huge benefits of responsive design is the mobile SEO value you