Google Adwords New Feature: Call Extensions
What are the Google Adwords Call Extensions? Putting your company’s phone number into the ad copy of a PPC ad has long been a best practice. If you have the space within the ad, why not? It kills two birds with one stone: Not only do you have the potential to get a phone call
435 Digital Seminars kicks off with PPC and SEO
After much planning and excitement, the team kicked off 435 Digital Seminars with talks on Paid Search (PPC) and Search Engine Optimization (SEO) — the first of many digital marketing seminars in 2013. These two- to three-hour seminars are designed to help businesses in Chicago understand all areas of digital marketing. It would only make
Google AdWords Enhanced Campaigns: The Good, The Bad, and The Ugly
Over the last week or so, you might have seen a cheery box staring back at you when you logged into your Google AdWords account asking you if you want to upgrade your account to take advantage of Google’s new “Enhanced Campaigns.” Upgrade! Enhanced! These are two of the ultimate trigger words for any search
PPC Terminology: Click Through Rate
More than just about any other part of my job as Paid Search Specialist, I get asked about terminology. “What is CPC?” Answer: Cost Per Click “How do I figure out an ROAS?” Answer: Calculate your Return on Advertising Spending by dividing revenue from an ad by the cost of that ad. “Why on Earth
Paid Search Management with Google DoubleClick
Paid Search management tools are ever-changing in an attempt to keep up with the rising needs of agencies to supply their clients with advanced reporting metrics and superior management tools. It should be no surprise to learn that Google is at the forefront of making sure that their PPC management tool, DoubleClick Search, is up