We are a discriminating audience, a bit like fact pickers, rummaging around the new and traditional information streams to find the treasures, the useful bits of news about local business, a new Pew report has found. In a nudge to local businesses not yet active in Internet marketing, Pew reports that the Internet is the
Local brick and mortar businesses can find an affordable alternative to Groupon and Living Social in self-serve daily deals. Firms providing this service include North Social, Public Deals, Pageable, and Buckaroo. Groupon itself is offering a self-serve deal named Groupon Stores, but it’s had problems getting started. Here’s an interesting conversation about local merchant self-serve
If you are a business with something to sell, using social media is a sweet spot for you. A headline surfaced in US Today July 29 about a survey of 10,000 small business owners that found more than half plan to develop a social presence in the next three months. USA Today said: At the
Retailers have been scratching their heads wondering what the brouhaha is about smart phone apps. Scratch no longer. Google Wallet and American Express/Foursquare have taken the lead and are showing retailers what it looks like to link automatic discounts with real life items. Google Wallet, announced May 26, is a partnership between Citi, MasterCard, First
Today Yelp, the social network for local business reviews, launched its first Yelp Deal in Chicago. Chicago is home to Groupon, the deal-of-the-day website that is now reportedly valued at $15 billion.