What We’re Reading: Tuesday, September 18, 2012
It’s a cool and breezy morning here in Chicago. Here’s a look at what the 435Digital team is reading today: New Adwords feature: Shared budgets. Adwords announced today that they’ll be launching a new feature that allows advertisers to share a budget across several campaigns. Instead of having to adjust campaigns individually, you can set
The Steady Rise of Social Mobile
A study earlier this year by research firm comScore says 64.2 million U.S. citizens use their mobile devices for social networking. More than half – 38.2 million people – use social networks on their mobile devices almost daily. While most of the activity is checking posts from friends and posting one’s own updates, more and
How to make a Spotify playlist from ’30 Second Social’
Spotify playlists are simple to create and share with other users, and are a unique way to connect and engage with your social networks. In this episode of “30 Second Social,” Scott Kleinberg explains the simple way to create a Spotify playlist. Spotify: how to create a playlist
Levi’s showcases Instagram’s focus on business
Levi’s, the jean company, is casting an ad campaign using the hot photo sharing app Instagram. It’s asking potential stars to upload their photos with the hashtag #IAMLEVIS. So far, more than 1,200 photos have been tagged, giving Levi’s plenty to work with. “The new Levi’s collection was designed with you in mind. And we
Why big digital won’t win local business advertising
If you are a local business and you want to advertise, where do you advertise these days? It’s a great question. And one that many people are rushing to answer, because your advertising dollars – dear readers who are local businesses — represent billions of dollars in revenue for advertising agencies or media companies. But