Mobile Content = Web Content
So you need to provide a good experience of your site on all devices, including mobile. Where do you begin? Somewhere you’ve heard the idea that you should provide different or less content on your mobile view than on your full site view. That misperception stems from the idea that people going online on a
Making Your Website Mobile Friendly Helps Focus Business Goals
You want your website to be mobile. You want it to work well on desktop monitors, on tablets, and on smartphones. You want it to shift in layout and design so that all of your customers get a great experience no matter what device they happen to use. This seems overwhelming. Why? Re-designing a site
Mobile-Friendly Website – Why and How for Your Small Business
Why does a small business need a mobile friendly website? How do people find out about your business? Do they hear about you from their friends or co-workers? Do they stumble upon your storefront as they are walking down the street? Do they see an ad for your business in the local paper? All of
SES Chicago: Metrics for Success in the Mobile and Apps Ecosystem
This afternoon’s panel was moderated by Melanie White, Special Projects Editor, ClickZ, and featured Adam Singer, Product Marketing Manager, Google Analytics, Diran Hafiz, Director of Mobile, Comscore, and Jonathan Allen, Director, Search Engine Watch. The panel started off with an announcement of a mobile marketing report released by ClickZ and the Google Analytics team detailing
A Great Mobile Experience Is Good Business
When it’s time to re-design your website or create a new site, you are in the ideal position to take advantage of the opportunity to better reach your customers – and even to gain new customers that you might not have gained – by first creating an excellent mobile experience of your product and then