About the Introduction to Digital Marketing Class

This 312 Digital course will be taught at the Chicagoland Chamber of Commerce offices at 200 E. Randolph Street in Downtown Chicago. Each of the class sections will last for 2 hours, with 90 minutes going toward lecturing about the topics from the experts. The other 30 minutes is spent in small groups, where you can talk about how to apply what you’ve learned to your business specifically.

The experts will be covering the following topics:

• Digital Marketing First Steps: Discussing content strategy and keyword research.
• Search Engine Optimization: Introducing SEO, discussing domains, and covering on-page SEO and off-page SEO.
• Social Media: Learning how to fit a social media plan into your day, find the right audience, go beyond a like, and capitalizing on results.
• Marketing Analytics: Introducing analytics, webmaster tools, analytics set up, how to benchmark metrics, and creating a dashboard to organize your data.

This “Introduction to Digital Marketing” class is perfect for anyone wanting to learn more about the various branches of digital marketing. Whether you’re a small business owner, an employee charged with running your company’s online marketing efforts, or a college student who wants to be more competitive in the job marketing with additional digital marketing knowledge, there is valuable info to be gathered from this class taught by industry experts.

Special Savings and Advanced Registration Rates

While you may have missed out on early bird registration, you still have time to catch the advance registration price by January 5th, 2013.

Use the promo code “435Digital” to save $100 off the registration price. Visit 312 Digital’s Eventbrite page to register today.

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Great news. This fall, we are offering a series of strategy classes for non-profit professionals and volunteers. The classes are offered in partnership with Chicago Non-Profit, which provides resources and workshops to more than 1,200 local non-profits.

Please see below for our complete schedule and registration information. Our six classes include:

Social Media for Non-Profits: Designing Your Social Media Strategy

Facebook for Non-Profits: Part One

Facebook for Non-Profits: Part Two

Twitter for Non-Profits

Building & Maintaining Your Social Media Dashboard

Tying It All Together:  A Panel Discussion on Social Media for Non-Profits

Because these classes are designed specifically for the non-profit community, reduced prices start at $25 per class.  The classes are based on our curriculum which has been taught to more than 1,000 professionals nationwide since March.

All of the classes will be held at the Chicagoland Chamber of Commerce, which is located in the AON Center. Classes run three hours and will include time for networking with fellow attendees.

Below is a list of the six classes I will be teaching.  Chicago Non-Profit is offering four additional classes in partnership with the Young Professionals of Chicago, creative go-round and 20k films.  Topics include branding, creating short videos using an iPhone, and creating fundraising events. Please visit Chicago Non-Profit’s website for more information  about those classes.

Questions? Problems registering? Please call or email Chicago Non-Profit.

I hope to see you at one or all of our social media classes!

Classes for Non-Profit Professionals & Volunteers

Social Media for Non-Profits: Designing Your Strategy, $25/$35

In this overview class, learn how to design a social media strategy that is customized to the needs of a non-profit. We will discuss how to select the right platform, share content effectively, grow your following, monitor and respond to real-time conversations, and create social media guidelines for your employees.

Wednesday, Aug. 24 | 4 p.m. to 7 p.m. | AON Center | Click here for more info & to register

Facebook for Non-Profits: Part One, $35/$50

This is an introductory course to the world’s largest social network–Facebook.  In this course, you will learn how to create a profile both for yourself and a page for your nonprofit. We will also discuss how to grow your following and protect your privacy.

Tuesday, Sept. 13 | 4 p.m. to 7 p.m. | AON Center | Click here for more info & to register

Facebook for Non-Profits: Part Two, $35/$50

In this intermediate class, learn how to design and grow a dynamic Facebook page for your nonprofit.  We will discuss how to create a calendar for sharing content, select apps to customize your page and analyze Facebook Insights to track your page’s growth.

Wednesday, Oct. 5 | 4 p.m. to 7 p.m. | AON Center  | Click here for more info & to register

Twitter for Non-Profits, $35/$50

This intermediate class is for people who are already familiar with Twitter. In this intermediate course, we will show you how to take full advantage of your nonprofit’s Twitter profile. You will learn how to quickly grow your following, share relevant information and monitor real-time conversations about your brand.

Wednesday, Oct. 26 | 4 p.m. to 7 p.m. | AON Center | Click here for more info & to register

Building & Managing Your Social Media Dashboard, $35/$50

In this advanced class, learn how to manage your social media profiles by creating a customized social media dashboard. We’ll walk you through both Tweetdeck and Hootsuite, the most popular free social media dashboards.  We’ll also discuss how to recruit the right person to help manage your nonprofit’s social media profiles.

Wednesday, Nov. 9 | 4 p.m. to 7 p.m. | AON Center | Click here for more info & to register

Tying It All Together: A Panel Discussion on Social Media for Non-Profits, $20/$35

You’ve learned what it takes to create an effective social media strategy — now hear the success stories of four Chicago nonprofits. We will discuss how they created their strategies, what worked and didn’t work, lessons learned and their advice to other nonprofits. Panelists TBA.

Wednesday, Nov. 30 | 5:3o p.m. to 8 p.m. | AON Center | Click here for more info & to register

The post Announcing social media classes for Chicago non-profits appeared first on 435 Digital.

The 435 Digital Masterclass will be held Friday, July 22 at Tribune Tower in downtown Chicago.  Topics covered include website development, search engine optimization (SEO), and social media strategy.  The individual sessions will be taught by myself and my colleagues at 435 Digital, including Brent Payne. See below for a complete itinerary.

The Masterclass will also feature a panel discussion with Chicago business leaders who excel at social media. Confirmed panelists include Geoff Alexander, executive vice president Lettuce Entertain You Enterprises and managing partner of Wow Bao; Lindsay Avner, executive director of Bright Pink; and Mari Luangrath, owner of Foiled Cupcakes. You can learn more about them on Twitter at @geoffalex @bebrightpink and @foiledcupcakes respectively.

Both a catered breakfast and lunch will be served during the Masterclass. It will run from 8:30 a.m. until 4:30 p.m. on Friday, July 22.  The entire event will take place in Campbell Hall, which is located inside the historic Tribune Tower.

Space is limited to 45 people to ensure an intimate learning environment. Participants are encouraged to bring their latops to follow the presentations, and free Wifi will be available. All particpants will also receive PDF copies of each presentation given during the Masterclass.

But wait, there’s more! The 435 Digital Masterclass, which is a $500 value, will be offered as a Daily Deal on ChicagoBreakingDeals.com.  Instead of paying the full $500, you will be able to purchase a ticket for $250. To do so, please visit www.chicagobreakingdeals.com on Tuesday, June 14. The deal will go live at 12 a.m. on Tuesday, June 14.  Again, space is limited to 45 people. Once those deals sell out (and we’re pretty sure they will), that’s it.

Should you have questions, you can email me directly. If you are interested in registering for other 435 Digital classes, please visit our SEO and social media classes page.

435 Digital Masterclass Itinerary

Friday, July 22 | Tribune Tower’s Campbell Hall

8:30 a.m. Registration & breakfast

9 a.m.  Introduction to Website Development, SEO & Social Media

9:30 a.m. Building A Better Website

11 a.m. SEO for Business

12:30 p.m.  Catered Lunch

1 p.m. Social Media for Business

2:45 p.m. Panel on Social Media Strategy (featuring Wow Bao, Bright Pink and Foiled Cupcakes)

4 p.m.  Q & A session

4:30 p.m. End of Masterclass

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