Google’s Plus-1 adds social media layer
A couple of months ago I was signed into my gmail account and searching the Internet on Google when I noticed an innocuous “Plus-1” appended to the hits. I posted a query to my Facebook page asking my friends – many of them journalists and others active in the social web – what they thought
How Intel engages us, spreads brand through social media
Reviews have been mostly good for the Museum of Me, Intel’s viral application that lets you and me and everyone we know create a film archive of information we’ve uploaded to Facebook. Me? I love it. Why? It’s a great example of good advertising enabled by the interactivity of social media — it engages. The Museum
Brand, reputation and social media
Edward L. Bernays is said to be “The Father of Spin,” the creator of modern public relations. For his contributions, Bernays is both vilified and honored. He was a masterful manipulator of public image and wrote extensively about his ideas. During his long career, [Bernays lived to be 103] he profoundly affected the minutia of