435 Digital Takes On Social Media Week Chicago
If you live anywhere near Chicago and you work (or aspire to work) in Digital Marketing, you’ll want to get your tickets for Social Media Week tout de suite. This bi-annual worldwide event event “exploring the social, cultural and economic impact of social media” takes place simultaneously in multiple cities around the world, bringing together thousands
Levi’s showcases Instagram’s focus on business
Levi’s, the jean company, is casting an ad campaign using the hot photo sharing app Instagram. It’s asking potential stars to upload their photos with the hashtag #IAMLEVIS. So far, more than 1,200 photos have been tagged, giving Levi’s plenty to work with. “The new Levi’s collection was designed with you in mind. And we
Accentuate the positive on Yelp
Follow the advice of Johnny Mercer’s great song when it comes to working social media channels like Yelp. You’ve got to accentuate the positive Eliminate the negative Latch on to the affirmative Don’t mess with Mister In-Between Do a self-check. It’s hard to take criticism and it could be that the customer is being a
Reddit: Smarty Pants? Meet Mister Splashy Pants!
Some friends of mine have been having success getting attention for their videos, blogs and other creations on Reddit, a social news website. In this short TED talk from 2009, Alexis Ohanian, the founder of reddit, talks about the power of the Internet to determine and promote memes and what it takes to make those
Google brands a powerful search and share for local biz
Google announced its Google brand pages Nov. 7 and you can find plenty of instructions and analytical writings about what works and what doesn’t. For an excellent account of how to get started, check out SearchEngineLand’s Danny Sullivan’s initial and follow up posts. Setting up a brand page itself is pretty simple. Google brands is experiencing