SES 2012: Meaningful SEO Performance Metrics
Aaron Friedman, SEO Manager for Spark moderated this panel featuring Ryan Jones, SEO Manager of Sapient and Chris Keating, VP, SEO and Conversion Optimization at Performics. Ryan talked about the importance of goals. He suggested measuring what makes sense, not just things that are measurable. He defined the following as viable SEO goals: Sales Leads
SES Chicago: Web Analytics Dive Deep
The Web Analytics Dive Deep session on Thursday afternoon was presented by Thom Craver (@ThomCraver). This session focused primarily on how to use Google analytics to tell stories about visitors on your website, especially from the perspective of someone who does a lot of email campaigns. There are ways in Google Analytics to track clicks
SES Chicago: Metrics for Success in the Mobile and Apps Ecosystem
This afternoon’s panel was moderated by Melanie White, Special Projects Editor, ClickZ, and featured Adam Singer, Product Marketing Manager, Google Analytics, Diran Hafiz, Director of Mobile, Comscore, and Jonathan Allen, Director, Search Engine Watch. The panel started off with an announcement of a mobile marketing report released by ClickZ and the Google Analytics team detailing
bit.ly: Basic analytics with a link
Sometimes the best analytics are the simplest ones, and sometimes those are free. In this episode of “30 Second Social,” Chicago Tribune’s Scott Kleinberg explains how to access this valuable data. bit.ly: Basic analytics
SEO Implications of Google Encrypted Search
What Happened? On October 18th, Google announced that over the next few weeks they’ll be introducing encrypted search (via SSL) for those users who perform a search query while signed in to Google. As a result, this will limit the data seen in analytics programs. We will no longer be able to see the specific