435 Digital

This week’s social media news

Google adds local, mobile reach with Zagat The big social media news on Thursday this week was that Google is gobbling up Zagat, the successful guidebook publisher, to further reinforce the search engine’s services for local businesses. In Dealbook, The New York Times reports that Google spent between $100 million to $200 million to buy

Low barriers to entry make Google+ an easy bet

If I told you that participating in Google+  meant  you could swiftly voice your  “+” opinion about ANYTHING to the whole world, would you think about signing up? I bet you sure would. And if you could add your  “+”  to Google results simply by signing up for a gmail account and a Google profile

How to hangout on YouTube with Google+ friends

Today with two sentences Google’s Brian Glick introduced a Google+ feature that lets us hangout with friends while watching a YouTube video. With the click of  “Watch with your friends, Start a Google+ hangout,”  you can share your YouTube viewing experience. Pretty cool!   If you’re not on Google+ yet, a hangout lets you video chat

Announcing social media classes for Chicago non-profits

This fall, we will teach a series of strategy classes for non-profit professionals and volunteers. Classes are offered in partnership with Chicago Non-Profit.

Yes. You can sell things on the Internet!

If you are a business with something to sell, using social media is a sweet spot for you. A headline surfaced in US Today July 29 about a survey of 10,000 small business owners that found more than half plan to develop a social presence in the next three months. USA Today said: At the