When cookie sales and membership started slipping, the organization started looking for new ways to spread their message and drive cookie sales. That’s when social and viral marketing became the next step in their business strategy.
Oh yes it is. Instead of rummaging through MTV’s garbage chute of reality TV shows, users can watch a hot music video whenever they want. Most of them are longer than usual viral videos but since music videos have songs, it’s most likely you won’t click off. Great music videos from pop artists are very
New trend remixes authentic content and turns them into viral hits, money makers A local news station’s coverage of an attempted rape was discovered and re-purposed into a song so popular that it has more than 21 million hits and is currently number 77 on iTunes Top 100 list garnering $1.29 a download.
Not a parent? Never going to drive a minivan? Who cares! Minivan meets cool with Toyota’s online marketing “Swagger Wagon” campaign for the 2011 Sienna minivan. Cleverly done, this outside-the-box marketing approach will put a smile on your face.
Social Media Consultant Keidra Chaney will be speaking at the Illinois Food Retailer Association with co-host Grocery Merchandising Association 2010 Annual Conference & Expo on Wednesday, Sept. 29, 2010 at the Hilton Garden Inn Complex in Champaign, Ill. Chaney will discuss the mobile angle of technology and marketing as a driving sales force.