435 Digital

Get in the social media groove with 435 Digital classes

435 Digital offers seminars to help you get started on the social Web. Our seminars run 2.5 hours, are designed for all skill levels and range in price from $50 to $200. All our seminars are held at Tribune Tower in downtown Chicago. Are you a business looking for an affordable way to bring your

Google’s Plus-1 adds social media layer

A couple of months ago I was signed into my gmail account and searching the Internet on Google when I noticed an innocuous “Plus-1” appended to the hits. I posted a query to my Facebook page asking my friends – many of them journalists and others active in the social web – what they thought

Time with Twitter is time well spent

Rep. Anthony Weiner’s fatally flawed Tweets to his lady friend[s] have fueled comic relief for a few weeks now while ending his career as a congressman, but how he actually sent  a message meant for private viewing over the world’s biggest instant-publishing medium has likely left more people puzzled than amused. That’s because only 13%

Social Media Icon: Beverly Robertson on the art of nudging blogs

Beverly Robertson is the national director of the Pregnancy & Newborn Health Education Center at the March of Dimes, where she runs large educational campaigns. Her team answers questions from the public about preconception, pregnancy, preterm birth, and baby care; and they also offer daily pregnancy and baby tips trough Twitter. She twitters at @marchofdimes and

Do-it-yourself listening campaigns for social media

I keep writing about “listening” and “talking” in the public spaces of the internet. You’re taking classes and learning from friends about various social networks like Facebook, Twitter, Yelp and others. But if you are getting ready to build a web presence for your business, service, or cause, or simply want to know more about